Marketing

The Computer Bookshops marketing department provides a wide range of generic and bespoke marketing services.

Sales Promotions

We offer a wide selection of sales promotions on an ongoing basis throughout the year. These include the following:

• Price Promotions
• Publisher or Series Specific
• Subject Specific
• Product Launches

Many of our promotions are exclusively available through CBL, using original point of purchase designs. We can also produce bespoke promotions for exclusive CBL customers to meet their particular objectives.

Public Relations

The marketing department includes a dedicated team working to gain coverage of books, pc software and online learning. We frequently obtain reviews, competitions and features in media including local and national papers, lifestyle and specialist magazines and Internet sites. In addition to general product PR, we can offer our services to customers holding special promotions or events in store, to gain coverage through our database of media contacts.

Advertising

In the past we have been responsible for several major advertising campaigns in the national press. These, supported by in-store promotions and window displays, were used to raise awareness of computer books in the consumer market.

We also advertise both nationally and locally on a smaller scale, to support specific products or promotions and in specific channels. We can offer our expertise in this area to our exclusive customers and assist in campaign management and design.

Exhibitions

Computer Bookshops regularly attend the London Book Fair and various other shows throughout the year. All are welcome to visit our sales, marketing and product teams on the stands at these events.

For further information about CBL's Marketing Services, email marketing@computerbookshops.com or contact your sales person.